Our methodology
CH&G Communication utilizes a multi-step methodology to
ensure a complete, efficient analysis of your communication
process, providing the critical data needed to drastically improve
your business communication.
To see our process in action, head over to our case studies
page.
Discover and Identify + Translate + Customize +
Execute + Assess
Discover and Identify
Discover and identify your company's communication-related
challenges on both a macro and micro level. Transparency and
completeness are key, as anything related to a particular issue or
process can have significant effects on its outcome.
Translate
The biggest challenge any translator faces is to ensure that key
ideas aren't lost in translation. At CH&G, we understand that
corporate initiatives and other agenda, or "corporate speak," must
be translated into accurate, digestible chunks for optimal
consumption by both management and staff.
Customize
CH&G recognizes that engaged employees are motivated
employees. Corporate messaging must resonate in a language that is
customized to each department's unique collective talent, platform
preference, and, in some cases, individual tastes.
Execute
The customized communications architecture of your company can
be realized through our strong commitment to breaking down your
company's message barriers via short-term and long-term strategy.
This process can include any, or all, of the following:
- Customized internet and intranet content
- Collateral material production
- Public relations strategy
- Temporary staffing of highly qualified professionals
Assess
We approach your communications infrastructure as a living,
breathing anomaly. With this approach in mind, we believe strongly
that our strategic processes don't stop at implementation.
Assessment of performance and ROI with a focus on improvement is
central to the innovation and evolution of your overall brand and,
likewise, the future growth of your company.
The robust and iterative nature of our process ensures that
measurable results will be achieved wherever processes can be
improved. To learn more about our methodology, contact us at
(312) 842-4193 or via the form on
the right.